Why the Right Producers in Advertising Are Essential for Brand Storytelling

A collaborative creative session in the studio, with the team discussing lighting techniques and composition for a photoshoot.

Producers are vital in advertising because they play such a crucial role in keeping everything organized and on track. Advertising campaigns can get pretty complex, with multiple teams working together, so having a producer in the mix ensures that all those moving parts are well-coordinated. They're the ones who manage the timelines, budgets, and resources, so things run smoothly from start to finish.

Beyond logistics, producers are also the people who help bring creative ideas to life. They take a concept from the creative team and make it happen in the real world, overseeing everything from production to post-production. And when things inevitably don’t go according to plan—whether it’s a problem with talent, a location, or even a change in direction—they’re the ones who step in to solve those issues and keep everything moving forward.

Not all producers are build the same.

This isn't a conversation about good and bad producers - Different producers excel in different areas. Choosing the right producer for an ad is really important because they’re the ones who turn the vision into reality. Every campaign is different, so the producer you choose needs to be the right fit for what you're trying to accomplish. For example, if your ad is going to be heavy on visuals or have a complex storyline, you’ll want someone with experience in handling those kinds of productions. On the other hand, if you need something that’s more straightforward or has a quick turnaround, a producer who excels in efficiency might be a better choice.

The right producer also understands the platform you’re working with. Whether it’s a TV commercial, a social media ad, or something for digital streaming, each medium has its own set of requirements and challenges. The right producer knows how to navigate those differences and ensure that everything is tailored for the best outcome.

What do they do?

Well, for example on the day of a shoot, a producer’s job is all about keeping everything running smoothly and making sure everything is on track. They’re essentially the problem-solvers and the ones who make sure everything happens according to plan.

In the morning, they’ll typically check in with the crew, making sure everyone knows their role and the schedule. They’ll confirm that the locations are ready, the equipment is set up, and all the talent is on site and prepared. During the shoot, they’re constantly on the move, making sure everything stays on schedule. If there’s a delay or an issue—whether it’s with lighting, weather, or talent—they’re the ones who work to fix it quickly and keep things moving forward.

They’ll also manage communication between the director, clients, and other teams, ensuring everyone stays aligned on the vision and any last-minute changes. If there’s any wrangling of logistics—like arranging additional resources or dealing with unexpected hiccups—producers handle that too. They're often making quick decisions on the fly to keep everything on track, all while managing the budget and making sure costs don’t get out of hand.

"A producer is someone who makes things happen. A director is someone who makes things happen beautifully." – Robert Evans

To read more about producers and their roles, check out our recent article on what a producer is, and how to become a producer.

Producing advertisements with Passion | Having the right producers in advertising makes all the difference.

Having a motivated and passionate producer can make a huge difference in the quality of an advertisement. A producer who is genuinely invested in the project brings a level of energy and enthusiasm that can inspire everyone on the team. Their passion often translates into a strong commitment to getting the best results, even when challenges arise. Whether it’s pushing through tight deadlines, solving problems on the fly, or going the extra mile to perfect a detail, a passionate producer will ensure that the project doesn’t just meet expectations—it exceeds them.

Motivated producers also create a positive, focused atmosphere on set, which helps keep everyone aligned and motivated, from the creative team to the crew. They’re often the ones who keep morale high and help foster collaboration, making the entire production process smoother and more enjoyable. This kind of environment often leads to more creative solutions and a final product that feels cohesive and well-crafted.