Spending on media | The very important reason why RedBull spends 30-40% of their revenue on media.

Hey, Its' me!

Most well-known brands spend on average 10% on media. Spending on media is important because it helps companies build brand awareness and connect with customers. In a competitive market, being recognizable can significantly influence customer choices. Effective media campaigns engage both potential and existing customers, fostering loyalty and encouraging repeat purchases.

Moreover, media spending allows companies to reach a broader audience, including demographics they might not connect with through traditional sales methods. It also helps maintain a competitive advantage, keeping brands top-of-mind against rivals.

How much is Red Bull spending on Media?

Take Red Bull, for example. They spend up to 40% of their revenue on marketing to maintain its strong brand identity associated with extreme sports and adventure. This investment is crucial for keeping the brand top-of-mind in a competitive beverage market and for effectively reaching its target demographic of active, adventurous consumers.

The company creates engaging content, such as videos and documentaries, that reflect its brand values and resonate with audiences beyond traditional advertising. By sponsoring events and supporting local activities, Red Bull fosters community ties and loyalty among consumers.

Additionally, its innovative marketing strategies, like high-profile campaigns such as the "Red Bull Stratos" space jump, generate considerable media coverage and excitement, reinforcing the brand's image.

Social Media Reels

With more and more time being dedicated to doomscrolling, in this social media age, spending on media has become even more important for several reasons. Social media platforms provide a vast audience, allowing brands to reach consumers where they spend much of their time. With the rapid spread of information, a strong media presence helps companies quickly engage with potential customers and respond to trends.

Moreover, social media fosters direct interaction between brands and consumers, making it essential for companies to invest in content that resonates with their audience.

Engaging and shareable content can enhance brand visibility and drive organic reach, amplifying marketing efforts. Social media enables targeted advertising, allowing brands to tailor their messages to specific demographics, interests, and behaviors. This precision makes media spending more effective & narrows down audiences. Competing for a spot between reels has become more and more expensive, and commands a higher calibre of production.

"Competing for a spot between reels commands a higher calibre of video production."

Eyes on the funding.

Creators and brands are motivated to stand out in a crowded space, leading to more investment in better equipment, lighting, and editing techniques. Higher-quality visuals and sound help capture viewer attention and enhance engagement.

Additionally, with an abundance of tutorials and resources available online, creators are learning advanced filming and editing skills, which allows them to produce more polished content. The desire to go viral and reach wider audiences pushes creators to innovate and experiment with their storytelling techniques, leading to more compelling narratives.

Moreover, brands recognize that high production quality can enhance their credibility and image, prompting them to allocate more resources toward professional video production.

Trust is a must

Higher quality video production tends to grab more attention and get more interactions for a few key reasons. First off, when a video looks good—great lighting, clear sound, and sharp visuals—people are just more likely to stop scrolling and actually watch it. If something looks professional, it feels more trustworthy, which makes viewers more comfortable engaging with it.

Also, well-made videos usually tell a story better. If the message comes across clearly and resonates with viewers, they’re more likely to comment, share, or like it. Plus, platforms like Instagram often favor content that keeps people engaged, so high-quality videos can get more exposure, leading to even more interactions. Overall, when you put effort into production, it shows, and that tends to draw people in!

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